Power of the Media Advertising Project WebQuest

Introduction

Here is the debate, students: Do we create advertising or... Does advertising create us? Well, isn't the best answer: BOTH! As teacher and student we have discussed and analyzed the techniques used to market the consumer. As consumers we purchase products presented to us at various stores and show these products to the world we inhabit, a very competitive and material world. Because we are all consumers, we are both the mirror and its reflection, showing products to others while looking to others for ideas on how to further express our individuality. The vicious cycle is ongoing and we each play our part. Products, whether consuming them, wearing them, or using them, define who we are as individuals. And, how are we made aware of products... through the wonderful and powerful world of advertising of course. You all know very well what it means to be the consumer, saving money for a product, deciding which product to buy, realizing that you can't afford everything you want. Now, it is time to enter the very exciting world of the advertiser...